Is Octopus Energy Worth It in 2025? Honest Review, Prices and Customer Service

If you’ve landed on octopus50.co.uk, you’re probably wondering two things:

Is Octopus Energy actually any good in 2025?
And is it worth using a referral link like this one?
👉 Sign up to Octopus Energy with the melon-crane-917 referral link

This article is designed to be an honest, plain-English review of Octopus Energy as things stand in 2025 – looking at prices, customer service and overall value – so you can decide if it’s genuinely a good fit for you.

Why Have an “Honest Review” on a Referral Site?

Let’s be real: most referral pages just shout about “free credit” and hope you click.

The risk with that is:

People feel they’re being sold to, not informed
They sign up without understanding what they’re getting
If anything goes wrong later, trust is broken – with Octopus and with the referrer

This page is different on purpose.

The goal here is:

To be upfront about pros and cons
To explain where Octopus really shines – and where it might not be ideal
To help you make a decision you’ll still be happy with months down the line, not just on day one when you see a referral bonus

If you do decide to go ahead, brilliant – use the referral link and enjoy the credit. If not, at least you’ll know you made a considered choice.

Octopus Energy in 2025: Who Are They Now?

In 2025, Octopus isn’t a small challenger any more – it’s one of the biggest players in the UK energy market and has also expanded internationally.

Key things to know about Octopus in 2025:

They supply millions of UK households and have overtaken some of the old “Big Six” in size
Their standard electricity tariffs offer 100% renewable electricity as standard
Their business is built around technology, with their own “Kraken” platform running billing, smart tariffs and automation
They’ve become well-known for smart tariffs (Agile, Go, Tracker, Flux, etc.), especially for people with EVs, solar or home batteries

In other words, this isn’t a niche eco-experiment – Octopus is now a major, regulated supplier with a strong green tilt.

Prices: Is Octopus Cheap, Expensive, or Somewhere in the Middle?

Energy prices across the UK have been a rollercoaster since the crisis of 2021–22. In 2025, what most people care about is:

“Will I pay more with Octopus than I would with someone else?”

A few important points:

1. Standard tariffs

Octopus’ standard variable tariffs broadly track the Ofgem price cap, like most major suppliers
That means for a typical customer, you’re not usually going to be wildly overpaying versus other big-name providers on comparable tariffs
They often compete well on “green for the money” – i.e. you get renewable electricity at a price not far off (and sometimes better than) non-green tariffs elsewhere

2. Fixed tariffs

From time to time, Octopus offers fixed deals
Whether they’re “worth it” depends entirely on where the price cap is heading
As with any fixed tariff, you’re trading certainty for the chance you could pay slightly more or less than the future variable price

3. Smart tariffs and niche deals

Where Octopus really stands out is in its range of smart and specialist tariffs, for example:

Octopus Go / Intelligent Go – cheap overnight electricity for EV charging
Agile Octopus – half-hourly pricing based on the wholesale market
Tracker – a daily-changing tariff linked to wholesale prices
Flux – designed for homes with solar panels and batteries

If you can match your lifestyle or tech (EV, solar, battery, heat pump) to one of these tariffs, you can often do better than a standard price-cap-following deal.

So, are they the cheapest?

Sometimes yes, sometimes no.

If you’re a very low-usage household who just wants the rock-bottom deal and doesn’t care about green energy or service, there may be times when a niche supplier undercuts Octopus
If you value renewable electricity, decent digital tools and the option to move onto smart tariffs later, Octopus often ends up very competitive overall

Think of Octopus as good value, especially for what you get, rather than “always the absolute cheapest in every scenario”.

Customer Service: How Good Are They Really?

In 2025, Octopus has a strong reputation for customer service compared to many large suppliers.

A few highlights that stand out:

They consistently score very highly on Trustpilot, with hundreds of thousands of reviews and an overall rating that sits in the “Excellent” range
Independent surveys and consumer bodies regularly rank them near the top for customer satisfaction and likelihood to recommend
They’ve picked up multiple awards in 2024–2025 for being among the best-rated energy suppliers in the UK, often cited for helpful staff and clear communication

What people tend to like:

Fast, friendly support via email, phone and chat
Staff who seem to have the authority to actually solve problems, not just read a script
A clear, easy-to-use online account and app, with good visibility over usage and billing

What people sometimes complain about:

Direct Debits being nudged up too aggressively before winter if you don’t push back
Occasional frustrations with billing complexity (especially on more advanced smart tariffs)
The usual support issues you can get with any large supplier when they’re very busy

It’s also fair to say that:

Octopus, like all big suppliers, has had some regulatory scrutiny and has had to pay compensation in certain areas (for example, around handling final bills and credits for some prepay customers in previous years)
No supplier is perfect – but compared to most large UK providers, Octopus is still generally seen as one of the safest bets for service right now

Overall, if you care about being able to reach someone helpful and having problems dealt with in a human way, Octopus scores well in 2025.

Green Credentials: How “Green” Is Octopus, Really?

If you’re on this site, chances are the environmental angle matters at least a bit.

With Octopus:

Electricity on their main tariffs is 100% renewable, backed by energy from wind, solar and other green sources
They invest in and work directly with renewable generators, not just paper-offsetting
Their smart tariffs are designed to nudge people towards using power when the grid is full of cheap, green energy– for example, overnight or when it’s windy
They offer specialist tariffs for solar and battery homes, making it easier to maximise self-generated clean power

If your priority is to move away from fossil-heavy energy, Octopus is genuinely one of the stronger mainstream options in the UK right now.

Downsides and Things to Watch Out For

No honest review would be complete without the caveats.

Here are a few reasons Octopus might not be perfect for you:

You absolutely hate digital accounts
- Octopus is very good online – but if you really just want paper and phone, a more old-school supplier may feel more familiar (though you can still call Octopus, of course).
You never want your Direct Debit to change
- Octopus is proactive about adjusting payments if your usage changes or prices move. Many people appreciate this; some find it annoying. You’ll need to be willing to engage a bit with those discussions.
You don’t want to think about energy at all
- If you’re on a simple standard tariff, you can set-and-forget. But a lot of their best value comes from using smart tariffs, which reward you for being a bit more engaged or having the right gadgets.
You only care about the absolute lowest possible price
- There may be times when a small, niche supplier beats Octopus by a bit on price. Whether that’s worth trading away service reputation and stability is a personal decision.
You’re nervous about controversies or headlines
- As the biggest supplier, Octopus is under a spotlight. You’ll see the occasional critical news story – often about sector rules, capital requirements, or historic issues being tidied up. It’s worth reading widely if that concerns you.

So… Is Octopus Energy Worth It in 2025?

Short answer: For many people, yes.

Here’s a quick breakdown:

Octopus is probably a good fit if:

You want 100% renewable electricity without paying a massive premium
You care about good customer service and being able to get help when needed
You like clear apps, online dashboards and usage tracking
You have (or might get) an EV, solar panels, batteries or a heat pump, and want to take advantage of smart tariffs
You prefer a well-established, regulated supplier over a tiny unknown name

You might want to shop around more if:

Your only priority is the lowest possible monthly price, regardless of service or green credentials
You’re very uncomfortable with any kind of Direct Debit adjustments
You don’t like the idea of big companies at all and prefer a tiny co-op or ultra-niche provider

But for a lot of typical UK households in 2025, Octopus offers a strong blend of fair pricing, green energy, and customer service that makes it genuinely “worth it” – especially if you’re happy to use the tech and tools they provide.

Where the Referral Link Comes In

If you’ve read this far and think Octopus sounds like a good match, the referral link on this site simply adds a cherry on top.

When you join via a referral, like
👉 https://share.octopus.energy/melon-crane-917
you and the referrer each receive account credit (the exact amount can change over time).
That credit is used to knock money off your future bills – it’s not usually paid as cash to your bank.
You go through the normal Octopus sign-up journey, with the same prices and tariffs you’d see if you arrived directly – you just both get a reward for the introduction.

So the decision order is:

First: “Is Octopus a good supplier for me in 2025?”
Then: “If yes, I might as well get some credit by using a referral link.”

If your answer to the first question is “yes”, then using the referral link is basically free money on top of a decision you’d have made anyway.

How to Decide (and What to Do Next)

If you’re still on the fence, here’s a simple way to decide:

You want reliable, green energy, strong reviews and a modern experience → Octopus is very likely worth it
You want to play the game of chasing the absolute rock-bottom deal every year, and don’t care about who supplies you or what the service is like → you might want to compare a few more options

When you’re ready, here’s that link again:

👉 Sign up to Octopus Energy using the melon-crane-917 referral link

Use it once you’ve made your decision, follow the standard sign-up steps, and you’ll start your Octopus journey with a little extra credit waiting for you on your account.